Privacy Policy – 777ex

Last Updated: 1 June 2026  |  Version 2.4

1. Introduction

777ex ("we", "us", "our") is committed to protecting the privacy and personal data of all registered users and visitors to the 777ex platform, accessible at 777ex.app. This Privacy Policy ("Policy") describes the types of personal data 777ex collects, the purposes for which it is processed, the parties with whom it may be shared, and the rights available to you as a data subject.

By registering an account on 777ex or by continuing to use the platform after this Policy has been made available to you, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you must cease use of the 777ex platform immediately.

This Policy is to be read in conjunction with the 777ex Terms & Conditions, which are incorporated herein by reference.

2. Data Controller

777ex is the data controller responsible for the personal data processed in connection with the 777ex platform. For any questions, concerns, or requests relating to your personal data, you may contact us at the email address displayed in the footer of this website.

3. Data We Collect

777ex collects personal data through several means, including data you provide directly during registration and account use, data collected automatically through your use of the platform, and data obtained from third parties for verification purposes. The categories of personal data collected include, but are not limited to:

• Identity Data: Full name, date of birth, national identity information (where required for verification purposes), copies of government-issued identification documents.
• Contact Data: Email address, Pakistani mobile number (e.g., JazzCash-registered number), postal address where required for verification.
• Account Data: Username, encrypted password, account registration date, account status, preferences, and communication history with 777ex support.
• Financial Data: Payment method details (e.g., JazzCash account reference, Easypaisa account reference, bank account details, USDT wallet address), transaction history, deposit amounts, withdrawal records, and PKR balances.
• Usage Data: Login timestamps, pages visited, games played, bets placed, session duration, device type, browser type, operating system, and IP address.
• Technical Data: Device identifiers, browser fingerprint data, cookies, and similar tracking technologies as described in Section 7 of this Policy.
• Communications Data: Records of correspondence with 777ex customer support, including live chat logs and support ticket history.

4. How We Use Your Data

777ex processes your personal data for the following purposes:

• Account Management: To create, maintain, and administer your 777ex account, including authenticating your identity at login.
• Platform Services: To provide access to sports betting markets, casino games, slot games, and the PKR cashier, including processing deposits and withdrawals via JazzCash, Easypaisa, and other supported payment methods.
• Identity Verification: To verify your age (18+ requirement) and identity in compliance with anti-money-laundering obligations and responsible gaming standards.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, money laundering, unauthorised account access, and other prohibited conduct as defined in the 777ex Terms & Conditions.
• Responsible Gaming: To monitor gaming behaviour for signs of problem gambling and to administer self-exclusion, deposit limit, and cooling-off requests made by players.
• Customer Support: To respond to enquiries, resolve disputes, process complaints, and provide technical assistance.
• Legal and Regulatory Compliance: To comply with applicable laws, regulations, and lawful requests from competent authorities.
• Platform Improvement: To analyse usage patterns and improve the 777ex platform, including game performance, cashier usability, and mobile experience for Pakistani users.
• Marketing Communications: Where you have provided consent, to send promotional communications about 777ex offers, bonuses, and features. You may withdraw this consent at any time via your account settings.

5. Legal Basis for Processing

777ex processes personal data on the following legal bases:

• Contractual Necessity: Processing required to fulfil the Terms & Conditions agreement between 777ex and you, including account administration and payment processing.
• Legal Obligation: Processing required to comply with applicable anti-money-laundering, age verification, and data retention laws.
• Legitimate Interests: Processing for fraud detection, platform security, and improvement of services, where these interests are not overridden by your data protection rights.
• Consent: Processing for marketing communications and non-essential cookies, where your explicit consent has been obtained and may be withdrawn at any time.

6. Data Sharing

6.1 777ex does not sell your personal data to third parties.

6.2 We may share your personal data with the following categories of third parties, strictly to the extent necessary for the purposes described in this Policy:

• Payment Processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and other payment service providers, solely for the purpose of processing deposits and withdrawals.
• Identity Verification Providers: Third-party KYC and age verification services used to fulfil our legal obligations.
• Game Providers: Technology providers such as Evolution Gaming, Ezugi, Pragmatic Play, and JILI may receive session and technical data necessary to deliver their games within the 777ex platform.
• Fraud Prevention Services: Third-party providers assisting in the detection of fraudulent, irregular, or prohibited activity.
• Regulatory and Law Enforcement Authorities: Where legally required or where 777ex has a reasonable belief that disclosure is necessary to protect the rights, property, or safety of 777ex, its users, or the public.

6.3 All third parties with whom 777ex shares personal data are contractually required to process such data only for specified purposes and in accordance with applicable data protection standards.

7. Cookies & Tracking Technologies

7.1 The 777ex platform uses cookies and similar tracking technologies to provide a functional and personalised experience. Cookies are small text files stored on your device by your browser.

7.2 The types of cookies used by 777ex include:

• Strictly Necessary Cookies: Required for the platform to function, including session authentication, cashier operations, and security features. These cannot be disabled.
• Functional Cookies: Remember your preferences such as language settings and login state to improve your experience across sessions.
• Analytics Cookies: Collect aggregated, anonymised data about how the platform is used (e.g., which game categories are most visited) to help us improve the 777ex experience for Pakistani users.
• Marketing Cookies: Used where you have provided consent to receive personalised promotional content. You may withdraw consent at any time via your browser settings or account preferences.

7.3 You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the 777ex platform.

8. Data Retention

8.1 777ex retains personal data for as long as your account remains active and for a period thereafter as required by applicable law, including anti-money-laundering regulations which typically mandate a minimum retention period of five (5) years following account closure or the last transaction date, whichever is later.

8.2 Where personal data is no longer required for any lawful purpose, 777ex will securely delete or anonymise it.

9. Security

9.1 777ex implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include 256-bit SSL encryption for all data transmissions, encrypted storage of passwords, access controls limiting internal data access to authorised personnel only, and regular security reviews.

9.2 While 777ex takes data security seriously, no system is completely immune to security risks. You are responsible for maintaining the security of your account credentials and for notifying us promptly if you suspect any unauthorised access to your 777ex account.

10. Your Rights

Subject to applicable law, you may have the following rights in relation to your personal data held by 777ex:

• Right of Access: Request a copy of the personal data 777ex holds about you.
• Right to Rectification: Request correction of inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your personal data, subject to our legal retention obligations.
• Right to Restriction: Request that we restrict processing of your data in certain circumstances.
• Right to Object: Object to processing based on legitimate interests, including direct marketing.
• Right to Withdraw Consent: Where processing is based on consent, withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact 777ex support. We will respond to verified requests within a reasonable timeframe in accordance with applicable law.

11. Children's Privacy

The 777ex platform is strictly for users aged 18 and over. 777ex does not knowingly collect personal data from any individual under the age of 18. If we become aware that personal data has been collected from a user under 18, we will take immediate steps to delete such data and close the associated account. If you believe a minor has registered on 777ex, please contact our support team immediately.

12. Third-Party Links

The 777ex platform may contain links to other websites or services. This Policy applies solely to the 777ex platform. 777ex is not responsible for the privacy practices of third-party websites and encourages you to review the privacy policies of any external sites you visit.

13. Changes to This Policy

777ex reserves the right to update this Privacy Policy at any time. The revised Policy will be published on this page with an updated "Last Updated" date. Continued use of the 777ex platform following any update constitutes acceptance of the revised Policy. We recommend reviewing this page periodically to stay informed of any changes.

14. Contact

For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact the 777ex data team. Our contact email is displayed in the footer of every page on this website as plain text for your reference.